Case Study: How a Software Company Boosted Revenue by 35% Through a Targeted Digital Marketing Campaign

Overview

When a growing B2C software company approached us, they had a solid product but struggled to generate consistent inbound leads. Their social media presence was minimal, their engagement was flat, and their ad campaigns lacked focus.

They needed a marketing strategy that would increase visibility, attract qualified leads, and drive real revenue growth. That’s where our team came in.

Our Objective

To create and execute a multi-channel digital marketing campaign that would:

• Build brand awareness and grow social media followers

• Increase inbound inquiries from qualified prospects

• Improve conversion rates through smarter targeting and messaging

  
  

Our Approach

1. Strategy & Channel Selection

We started by identifying where the target audience spent the most time — LinkedIn, Facebook, and Instagram. Each platform would play a distinct role:

• LinkedIn: Thought leadership, B2B authority, and lead generation.

• Facebook: Paid advertising and community engagement.

• Instagram: Visual storytelling and brand awareness.

  
  

2. Custom Content Creation

Next, our creative team developed a library of custom content — including:

• Branded graphics and short videos showcasing product use cases

• Thought-leadership posts for LinkedIn highlighting industry challenges

• Testimonial reels and behind-the-scenes content for Instagram

  
  

The content was designed to educate, engage, and convert — not just sell.

3. Targeted Facebook Advertising Campaign

We then built a laser-focused Facebook ad campaign using audience segmentation and interest-based targeting.

We identified and reached:

• Decision-makers in relevant industries

• Users who had shown interest in similar software solutions

• Website visitors and engaged followers (via retargeting)

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Each ad was optimised for engagement and lead capture, directing traffic to high-converting landing pages.

4. Ongoing Optimisation

We continuously monitored campaign performance, refining audience segments, ad creatives, and landing page copy weekly. This ensured the marketing spend was always directed toward the best-performing audiences.

The Results

Within just six months, the results spoke for themselves:

📈 30% increase in total social media followers

💬 60% increase in inbound inquiries from qualified prospects

💰 35% overall revenue growth driven by higher conversion rates

The combination of compelling content, precise targeting, and data-driven optimisation turned their marketing from “hit-or-miss” to a predictable, scalable growth engine.

Key Takeaways

• Consistency wins: Regular, valuable content builds trust and drives engagement.

• Smart targeting matters: Reaching the right people is more effective than reaching more people.

• Data beats guesswork: Continuous testing and optimisation maximised ROI.

  
  

Final Thoughts

This case study shows what’s possible when strategy, creativity, and data come together.

If your business is ready to achieve similar results — more leads, stronger engagement, and measurable growth — we’d love to help.